When The Wilson School decided to launch a capital campaign to fund their campus expansion, they looked to Jager Boston for creative support.
We first took the opportunity to refresh the school’s logo, refining the current mark for more visual balance and impact. We then created a campaign design that featured vintage Wilson images juxtaposed with bright, fresh colors. This theme was best expressed in the campaign party invitation package, which consisted of a stack of vintage Wilson postcards that accompanied brightly colored announcement cards, all wrapped in a vellum envelope. The vintage postcards were a big hit with Wilson families.
A wide range of campaign communications were produced including printed and electronic event invitations, campaign books, iPad presentations, stationery, a video, event signage,and more.
This manufacturer of solid surface products for the kitchen and bath needed to change their communications to be more designer and consumer friendly. So, we created a new look and narrative that offers a more style-conscious and confident brand image. Clear product descriptions, art gallery-esque product presentations, and generous white space were applied to a wide range of communications.
The Enterprise recruiting team came to Jager Boston for a strategy to boost college student traffic to their booth at career fairs and campus events.
First, we talked them into considering youthful and fun giveaways that students would want — like bright green trucker caps and wayfarer shades. But more importantly, we gave them a forum for engaging students, with the "See YourSelf at Enterprise" promotion.
Get a Free trucker cap and shades at the Enterprise booth. Snap a selfie and post to Twitter or Instagram. #GoEracEnactus to be entered to win a GoPro camera that same day. Why a GoPro? A). It's a great prize B). The word "GO" is a key component in Enterprise recruiting communications.
Everyone had a blast and the promotion continues to generate tons of leads and traffic.