A Brand New Bank

Bank of Franklin County sought a new brand position that highlighted its friendly values, modern conveniences and ongoing commitment to the community. Our team began by crafting “Nice to Know,” an approachable and confident tagline, which we paired with a fresh brand look that embraced their role as a modern community bank.

STRATEGY

PRINT COLLATERAL

EVENT MARKETING

web strategy, design and content

“Jager Boston has been instrumental in the creation of a full design and brand identity project for our bank. The quality of work and, most importantly, the personal attention and customer service we receive makes this a true partnership.”
Lesley Liesman, Marketing Director

Connected to Community

Beyond developing sharp graphics and engaging content, we helped Bank of Franklin County strategize on how to best share their updated brand through key advertising and marketing channels. What emerged was a cohesive story that gained attention, and was even featured in a local newspaper.

Friendly and Approachable

In Franklin County, Missouri, banking is done differently. Tellers remember your name. Bankers are your neighbors. To embrace that philosophy, we chose a warm and inviting color palette for the brand, one that reflected the warm and friendly environment Bank of Franklin County provides its customers.

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